The curatorial project by senior curator and art historian Drazenka Jalsic Ernecic that will be presented to the public on the occasion of the International Museum Day theme ‘’ Museums and cultural landscapes’’ just got a significant grant from the American Embassy in Zagreb. Furthermore, on the national level, the executive board of the Croatian National Committee of the International Council of Museums (ICOM) has been recognized the exhibition as ‘’an important and valuable element that will mark this year’s International Museum Day (Museums and cultural landscapes)’’ and became one of the patrons of the entire project.
It is the exhibition the fine art landscape photography by respected Californian photographer Nicolò Sertorio. For the first time, the exhibition titled ‘’On the Road’’ will present to the Croatian art public and the photography lovers some forty large-format photographs of the last two Sertorio projects, ‘’Once We Were Here’’ (2013-2015) and ‘’The Rest Areas of the US South West’’ (2012) which he has photographed across America and Europe. The exhibition will present the panel projection, lectures and public speaking on the recent camerawork project of the American cultural landscape by Sertorio, photographed on the road from the San Francisco to the Houston in March 2016. The road story photographs were arising on Highway 50, officially titled ‘’The Loneliest Road in America’’, Sertorio partly repeats the American beat generation writer Jack Kerouac legendary road novel of 1950 and follows the route San Francisco – Central City – Denver.
Thanks to the grant of the American Embassy in Zagreb, the Croatian cultural institutions partnership and the supports of the local governments in the Koprivnica, Split and Virovitica, Nicolò Sertorio ‘’On the Road’’ exhibition, after Koprivnica City Museum in May 2016, will move to Split in July and Virovitica in September. In the Split, organized by the HULU Split (Croatian Association of Visual Artists) will be presented in the ancient Roman Diocletian cellars, in the contemporary art gallery and the place of the legendary film set of the cult series “Games of Thrones”. After that, the Virovitica Municipal Museum at Pejacevic Castle will announce the next part of the Croatian cultural landscapes project with the two new portfolios ‘’Croatian landscapes’’ and ‘’Croatian castles’’ will be presented to the American public in California. The Croatian landscapes and the Croatian castles will be the fascinating promotion of the Croatia as the destination synonym that is the European cultural landscape.
Additional significance of this project is the consideration of the cultural landscape topic at the global level. In June this year, at the 24th general conference of the International Council of Museums in Milan (Italy) the topic ‘’Museums and cultural landscapes’’ will bring together the museums all over the world. The Croatian project of the art photography exhibition ‘’Nicolò Sertorio – On the Road’’ will be presented to the Croatian museums audiences and art lovers in the Koprivnica (May), Split (July) and Virovitica (September) and it will be unpretentious, but powerful contribution to the cultural landscape topic. (DJE, 2016.)
Author images can be seen on the official website: